Atari Founder Nolan Bushnell Returns

Posted on July 7, 2010

Atari founder Nolan Bushnell has just returned to the board of directors for Atari.

It’s been 28 years since Nolan Bushnell founded Atari for just $500. The businessman, who used Pong to first launch the arcade craze in 1972 and later brought gaming into the living room in 1984 with the Atari 2600, is now back with the company.

Bushnell is now on the board of directors for Atari. A lot has changed at the company since he sold it to Hollywood’s Warner Communications for $28 million back in 1976. These days, the French-owned Atari has struggled to re-establish its brand with the type of game experiences that early titles like Asteroids and BattleZoneheld (and still hold) with gamers. Nolan, who’s early Atari days are the subject of a new Paramount Pictures biopic with producer Leonard DiCaprio, believes the timing is right to capitalize on what made Atari successful in its heyday.

Read the full article and interview by John Gaudiosi at Gamepro:

Categories: News

Leave a Reply