LA Times Article: Atari Reboot

Posted on August 07, 2010

Atari was one of the original video game leaders, although the company had all but disappeared during the last few decades.  It was sold to various companies around the world, eventually ending up in France.  However, starting around a year ago, we started seeing rumblings of a corporate rebirth.  Licensing stepped up, with a Universal Studios film deal for Asteroids among the more news-worthy items.

Recently, Atari’s website has been growing, offering both classic games for online play, plus the announcement of new initiatives, including the re-imagining of older titles (again, Asteroids).  Then, with echoes of Steve Jobs’s return to a floundering Apple, there came the news that Atari founder Nolan Bushnell was back on the board of directors.

The LA Times has just published a fairly comprehensive article detailing the past and future plans for the company.  Read it here:

http://www.latimes.com/business/la-fi-ct-atari-20100803,0,3552511.story?track=rss

Asteroids Online Announced

Posted on August 03, 2010

Over at atari.com, Asteroids Online (working title) was announced today, with a big COMING SOON button and a few screen shots. As indicated by the name, it’s an online game based loosely on the original premise.

Asteroids Online is set in the distant future, where:

…Space is littered with the debris of a thousand years of human neglect, and coupled with the recent appearance of unexplained asteroid fields, many trading and transportation companies have resorted to hiring pilots to clean their routes of these impurities. This, as you may have guessed, is where you come in.

While the experience will be quite different from the sparse vector display and five buttons of the beloved arcade version, Atari says that this “re-imagining of its 1979 iconic classic… adds an expansive universe, flexible customization and social interaction while faithfully preserving the remarkably balanced mechanics that characterized the original arcade cabinet.”

Gaming has shifted out of the arcade and onto TVs, then computers and phones.  The online version is designed for casual and interactive play through social networks like Facebook and play.atari.com, and looks to be built on the concept of a longer-term game. Players will explore different worlds, complete various missions, and be able to customize their ships “with different hulls, shields, weapons and more.”  The addition of long-form narrative and episodic game play is a smart approach to keeping people coming back.

This is part of the company’s plan to revitalize some if its legacy titles. An article in today’s LA Times writes:

Northern California’s Cryptic Studios, which Atari bought in 2008, operates multiplayer online games such as the recently released Star Trek Online and Champions Online, both of which have very small user bases compared with the market-dominating World of Warcraft.

But to drive much of its growth, the company hired a veteran Microsoft and Yahoo executive to head its online activities. Thom Kozik, executive vice president of online and mobile, has contracted with outside producers to make 15 to 20 updated versions of Atari games for the Web.

Though some of its games will be pay-to-download, Atari is embracing the increasingly popular free-to-play business model used by companies such as Playdom, which was recently acquired by Walt Disney Co. in a deal worth up to $763 million. Most players of so-called F2P games spend nothing, while a small but avid group pay for virtual items that enhance the experience.

“Over the next six months you’re going to see some of our best brands coming out as casual online games and digital downloads across multiple platforms, and you’ll see a handful of retail releases,” Wilson said.

(Read the entire LA Times article here.)

Sample frames from Atari’s site indicate that the visual style is rendered in bright colors with oversized bubbly graphics. The company wants to move into the present and not just ride the rails of retro, and while this is bringing a beloved game into a contemporary venue, we hope that it stand out from the others in ways beyond the brand name (ie. design). We’ll wait to play the game before commenting further, but so long as things don’t become too busy, there’s potential for something fresh from the company that’s looking to live up to its past, while engaging players in the present.

Atari Online’s page can be visited at:
http://www.atari.com/play/game/asteroids_online

And for those who might simply want to combat white lines until invariably reaching a vectory death, Atari has already made the original program available for online play.
http://www.atari.com/play/game/asteroids

Atari Founder Nolan Bushnell Returns

Posted on July 23, 2010

Atari founder Nolan Bushnell has just returned to the board of directors for Atari.

It’s been 28 years since Nolan Bushnell founded Atari for just $500. The businessman, who used Pong to first launch the arcade craze in 1972 and later brought gaming into the living room in 1984 with the Atari 2600, is now back with the company.

Bushnell is now on the board of directors for Atari. A lot has changed at the company since he sold it to Hollywood’s Warner Communications for $28 million back in 1976. These days, the French-owned Atari has struggled to re-establish its brand with the type of game experiences that early titles like Asteroids and BattleZoneheld (and still hold) with gamers. Nolan, who’s early Atari days are the subject of a new Paramount Pictures biopic with producer Leonard DiCaprio, believes the timing is right to capitalize on what made Atari successful in its heyday.

Read the full article and interview by John Gaudiosi at Gamepro:
http://www.gamepro.com/article/features/215893/atari-founder-nolan-bushnells-return/

California Extreme 2010 – Ephemeral Classic Arcade

Posted on July 17, 2010

This weekend is the 14th annual California Extreme, the classic arcade show that Ryan Davis of Giant Bomb calls “the best arcade I had ever been to, stocked with obvious classics, obscure gems, prototype and bootleg machines, and a bunch of stuff I’d simply never heard of.”

He’s posted a video (below) of a walk-through of this year’s show in Santa Clara.  He pauses for a quick game of Asteroids Deluxe (cocktail) at 4:15.

Jon Koolpe has his Asteroids machine on display, with an advance version of the Asteroids multikit.  He says, “Let me say that this kit is beyond cool…you get Asteroids (easy and hard), Asteroids Deluxe (easy and hard), and Lunar Lander. Dipswitch settings are handled by an on screen menu, high scores are saved in Asteroids and Asteroids Deluxe, and you even get that extra 6th digit in your score in Asteroids (so you can obtain scores for beyond 99999).”

Also, take a look at Wired Magazine’s “5 Things I Learned at California Extreme” (2009).

=== FOLLOW UP ===

Dan at One Of Swords has a good overview of the event, with lots of photos:
http://oneofswords.com/2010/07/california-extreme-2010-report/

1982 Asteroids record broken

Posted on April 06, 2010

John McAllister just scored 41,838,740 points, beating Scott Safran’s 1982 high score of 41,336,440.  This had been the longest-standing record in arcade history.

Full Wired article here — http://www.wired.com/gamelife/2010/04/asteroids-record

Twin Galaxies official scoreboard here — http://www.twingalaxies.com/index.aspx?c=22&pi=2&gi=4017&vi=643

Asteroids Movie in development

Posted on July 02, 2009

Universal Studios just won a 3-studio bidding war for the rights to Atari Asteroids. Lorenzo di Bonaventura (Transformers 2, Imagine That, G.I. Joe) is set to produce, with Matt Lopez (Race to Witch Mountain and Bedtime Stories) as writer.

Variety article — http://www.variety.com/article/VR1118005638.html?categoryid=1079&cs=1&query=atari+asteroids

di Bonaventura says:

“When I was called about the property – I was called because of what I’d done with ‘Transformers’ and ‘G.I. Joe.’ Atari reached out to me and said, ‘We have Asteroids,’ and I had an immediate reaction ‘Yes.’ The reason was not because playing the game, we thought somehow that game could be translated into a movie, it can’t. The word ‘Asteroids’ connotates a large-scale experience, so the challenge, which was great, was ‘Okay, so how do you get a mythology that will support that?” We really went after a mythology on the level of ‘Star Wars’ and we’ll see if we succeeded or not but it’s not a simple thing of the asteroids are going to hit the earth. We never come to earth. The entire movie takes place in the asteroid field. We do some homages to the game for sure, but I like the sense of scale.”

[UPDATE]

Variety article “Videogame companies set-up studio pics,” citing Asteroids:
http://www.variety.com/article/VR1118010994.html?cs=1&query=atari+asteroids

Wired’s idea of what the script will look like:
http://www.wired.com/gamelife/2009/07/asteroids-movie/