LA Times Article: Atari Reboot
Posted on August 07, 2010Atari was one of the original video game leaders, although the company had all but disappeared during the last few decades. Â It was sold to various companies around the world, eventually ending up in France. Â However, starting around a year ago, we started seeing rumblings of a corporate rebirth. Â Licensing stepped up, with a Universal Studios film deal for Asteroids among the more news-worthy items.
Recently, Atari’s website has been growing, offering both classic games for online play, plus the announcement of new initiatives, including the re-imagining of older titles (again, Asteroids). Â Then, with echoes of Steve Jobs’s return to a floundering Apple, there came the news that Atari founder Nolan Bushnell was back on the board of directors.
The LA Times has just published a fairly comprehensive article detailing the past and future plans for the company. Â Read it here:
http://www.latimes.com/business/la-fi-ct-atari-20100803,0,3552511.story?track=rss