Denny’s Ad Campaign Includes Hashteroids

Posted on July 01, 2014

Dennys Hashteroids

Denny’s has just released a remixed version of Asteroids — “Hashteroids” — where you shoot hash browns with a ketchup bottle spaceship.

The plot: “You’re aboard the SS Denny’s Condiment Transport ship and the mission is clear: deliver 40 tons of condiments to the 4th planet in sector 7d.”

Denny’s teamed up with Atari for their summer 2014 “Greatest Hits Remixed” campaign, creating food-based versions of Asteroids, Centipede, and Breakout on Denny’s mobile app. There will also be TV ads promoting the remixed menu.

The campaign was created by ad agency Erwin Penland, targeting parents who grew up in the ’80s. Read the full story at Advertising Age.